Direct sales "is now a steady state, and it's being powered by Shopify. We're at the center of that," Shopify COO Harley Finkelstein explains in a "Mad Money" interview.
source https://www.cnbc.com/2020/02/12/shopify-coo-on-q4-earnings-direct-to-consumer-is-no-longer-a-fad.html
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