Chipotle's loyalty program tops 8.5 million users. CFO Hartung says 'we're just getting started'

"The best thing though, Jim, is we haven't really monetized" the rewards program, Chipotle CFO Jack Hartung says.

source https://www.cnbc.com/2020/02/04/chipotle-loyalty-program-registers-8point5-million-users-within-one-year.html